New Publication Examines South Korea's Tourism Growth

The Kato Tam Group has published a new article examining South Korea's record tourism growth and the continued global influence of Korean popular culture. The publication draws on publicly available tourism data alongside the Group's longstanding observation of Korea's cultural expansion. The founder, Kato Tam, has traveled to South Korea, and Kato Tam has followed the rise of K-pop and Korean popular culture for decades. Additional travel throughout the United States has provided firsthand observations of how Korean entertainment, food, and consumer culture have spread across American communities. With South Korea welcoming a record number of international visitors during the first half of 2026, the latest publication explores how cultural influence has evolved into one of the country's strongest drivers of international tourism.

Read the publication: South Korea's Tourism Boom Shows the Global Power of Korean Culture